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SEBWA E-News • October 2016
SEBWA E-News October 2016
2016 SEBWA FAll Education Seminar & Plant Tour

2016 SEBWA Fall Education Seminar & Plant Tour

October 13-14, 2016 • Comfort Inn & The Water House • Blue Ridge, GA

The Southeastern Bottled Water Association (SEBWA) invites you to attend the 2016 SEBWA Fall “Leadership & Business Vision” Seminar & tour The Water House in Blue Ridge, GA on October 13-14, 2016. Take this great opportunity to visit Blue Ridge, GA with the Georgia Apple Festival in full swing. The North Georgia Apple Festival brings hundreds of vendors offering food, art, crafts, and more.


Jason Roberts, Jackson-Roberts LLC/Eagle Certification Group

Seminar Part I - Leadership Principals for Achieving Company Goals
Every successful company needs strong leaders. Seminar Session 1 will discuss basic leadership principles and how they should be applied in your company culture. Anyone can be the ‘Boss’ but do they have the skills that are required to lead people and carry your vision? From long-range planning to immediate daily tasks, strong leadership motivates employees and customers, cements your business foundation, and is one of the largest steps on the path to your company’s future.

Seminar Part II – Achieving Success with Your Business Vision
Are you happy with where your business is? Most companies have plans for growth and development, but unfortunately, many decision-makers are swamped with taking care of the day-to-day tasks. Seminar Session II will re-focus your attention on the vision you have for your company, help you decide if that vision is still relevant or realistic, and help you to find a new vision if your original one has become stagnant. This session is designed to help you find the most success for the vision you have, or want, for your company.

Jason Roberts

Jason Roberts is President of Jackson-Roberts LLC of Ontario, Oregon. He is a consultant for bottled water companies nationwide, a bottled water inspector for Eagle Certification Group (IBWA standard), and is a former HOD and small pack bottler for 13 years. Jason has hands-on experience in managing daily operations for a medium-sized HOD and contract packing water company offering Spring, Purified Drinking, and Distilled water in nine sizes ranging from 8 oz. to 5-Gallon. He has co-packed for companies such as Albertsons, Target, and Kroger; bottled for over 1,000 private label customers; delivered HOD in the greater Portland Oregon area with six full daily routes dedicated to water and one route for coffee; maintained and enforced compliance regulations for overseeing agencies including Federal, State, and Associative bodies; and managed production, procurement, and inventory control.. >> READ MORE ABOUT JASON HERE


The Water House is a wholesale Spring Water bottling plant that bottles for 10 HOD companies. Manufactured products include 3- and 5-gallon returnable bottled water and custom-labeled small pack in 12 and 16.9 oz.

The Water House 5-Gallon plant features new state-of-the-art 1200 mph bottling equipment with robotic loading, an automatic sniffer, and leak detector along with a 5-Gallon Maper filler with a 12 valve rotary. During the month of September, The Water House will be installing a new small pack machine, which will represent the first plant equipment for ASG from Shanghai, China in the US (ASG international sales manager is scheduled to be on hand during the tour to talk about the new equipment and answer questions).

Please join fellow attendees following the Plant Tour for a luncheon hosted by The Water House!


Thursday October 13, 2016
5:00 pm - 6:30 pm Board of Directors Meeting, Comfort Inn Meeting Room
6:30 pm Group Dinner in Blue Ridge (location to be announced and individual pay)

Friday, October 14, 2016
8:00 am Welcome Remarks & Introductions, SEBWA President Clay Bell
8:15 am Leadership & Business Vision Seminar (3 hours)
11:30 am The Water House Plant Tour & Luncheon


Comfort Inn & Suites

Located at 83 Blue Ridge Overlook in Blue Ridge, GA, Comfort Inn & Suites is in the mountains and convenient to Blue Ridge Scenic Railway and Mercier Orchards. While the room block deadline has now passed, you may still be able to reserve a room by calling SEBWA at 512.894.4016!


Register now by completing the attached registration form. Just click on the form, complete, save, and email it to Regina Rogers at regina@jsjproductionsinc.com or complete, click on “file” then “send file” and email directly. To send via fax send to SEBWA at 512.858.0486. For further information call SEBWA at (512) 894-4106 or go to WWW.SEBWA.ORG

National Preparedness Month: During Emergencies or Natural Disasters, Bottled Water is Always There When You Need It

National Preparedness Month: During Emergencies or Natural Disasters, Bottled Water is Always There When You Need It

The International Bottled Water Association (IBWA) reminds consumers and government officials that during a natural disaster (e.g., flood, hurricane, wildfire), emergency, or other event that causes tap water to be unsafe or unavailable, the bottled water industry is committed to ensuring that safe, reliable bottled water is provided to emergency-support organizations, city and state governments, relief centers, retailers, and other points of distribution. September is National Preparedness Month, and the Federal Emergency Management Agency (FEMA) and Ready.gov are encouraging all Americans to plan how to stay safe and communicate during the disasters that can affect your community and to participate in the national day of action: National PrepareAthon! Day. ...Read More

FDA Extends Certain FSMA Compliance Dates; Issues Draft Guidance

Constituent Update
(August 23, 2016)
The U.S. Food and Drug Administration (FDA) is moving forward with implementing the FDA Food Safety Modernization Act, with the first major compliance dates beginning next month for large food facilities. While the major provisions of the FSMA rules are being implemented as planned, the FDA today issued a final rule that extends and clarifies the compliance dates for certain provisions in four of the seven foundational rules. These changes are part of the FDA’s continuing efforts to make the rules as practical as possible while still protecting public health. The final rule addresses technical issues and better aligns compliance dates across the four rules. ...Read More

In the News

Premium Waters to build $25m advanced bottled water facility in Mississippi

Private-label water bottling company Premium Waters is planning to build a new plant with an investment of $25m to manufacture and fill water bottles in Hinds County, Mississippi, US.

The new 210,000ft2 facility, which is expected to create 42 jobs, is being built in the J.C. Sonny McDonald Industrial Park. ...Read More

WQA Observes Imagine a Day Without Water

"The quality of our drinking water is tied to the quality of our lives."

LISLE, IL – The Water Quality Association is joining elected officials, drinking water and wastewater providers, community leaders, business and labor groups, policy experts, advocacy organizations and infrastructure experts participating in Imagine a Day Without Water on Thursday, September 15, 2016. The observance is an effort to educate the public about the water infrastructure crisis currently facing the United States. Organized by the Value of Water Coalition, hundreds of organizations across the country will participate in events aimed at raising awareness about the crucial need for investment to ensure that no community in America is left without water. ...Read More

Tapping a Trend

Healthier sales of bottled water bode well for c-stores as packaged beverages continue to drive profits.

By Anne Baye Ericksen, Contributing Editor - Convenience Store Decisions

Flint, Mich., has been the epicenter of contaminated tap water. For more than 24 months, residents have battled authorities over how to clean up the lead-tainted water running through the city’s aging pipes. The story gained more attention when the three biggest bottled water producers, Coca-Cola, PepsiCo and Nestlé, promised to supply the city’s schools with free bottled water through the end of this year.

Last month, Bloomberg predicted bottled water sales this year would surpass carbonated soft drink (CSD) sales for the first time. This shift presents an interesting scenario for convenience stores where soda has long been a major revenue producer. ...Read More

New Plug from John Guest USA

FAIRFIELD, NJ – John Guest® expands the PP Range of Black Polypropylene Fittings to now include the 3/8” Black Plug for use in the Water Purification and Beverage Dispensing Markets.

Lead-free and UV stabilized, the plug can be used in several applications ranging from Agricultural Spraying, Dairy Equipment and Car Wash Chemical Dispense to ice makers, coffee dispensing equipment, and reverse osmosis systems. By incorporating JG's push-fit technology, the plug allows for quick installation and disconnection purposes without the need for any tools. ...Read More

President's Message

Clay BellDear SEBWA Members:

Our 2016 SEBWA Fall Education Seminar & Plant Tour will take place October 13-14 in Blue Ridge, GA. The Seminar will take place at the Comfort Inn & Suites and the Plant Tour will take place at The Water House.

Our program for this event is a “Leadership & Business Vision” seminar presented by Jason Roberts of Jackson Roberts LLC/Eagle Certification Group. This is a great opportunity for you to re-visit leadership principles and how they apply to your company culture. It is an opportunity for you to step back and take a look at how you are leading your company and employees and learn what you could possibly do better.

The Water House is a wholesale spring water bottling operation that bottles for 10 HOD companies. Products manufactured include 3 and 5 gallon returnable bottles and custom labeled small pack in 12 and 16.9 oz.

The Water House facility features a new state-of-the-art 1200 mph bottling machine with robotic loading, an automatic sniffer, and leak detector along with a 5 gallon Maper filler with a 12-valve rotary. This should be a very informative tour so don’t miss it!

As we are entering the last quarter of 2016, I want to encourage everyone to renew your dues for 2017. If you are not already a member of SEBWA, we hope you will decide join and become part of our successful network in the Southeastern part of the country. SEBWA offers a number of benefits and services and a close network which would truly benefit your business. If you want more detail, please go to our website at www.sebwa.org or give me or any one of our board members a call to discuss. We are here to help you!

I look forward to seeing you in Blue Ridge!


Clay Bell
SEBWA President

Welcome New 2015 Members

Guardian Ozone
2971-A Oxbow Circle
Cocoa, FL 32926

Jacqueline Schramm

Larry Delk

Hopewell Water Inc.
1001 Hammons Ln.
Georgetown, MS 39078
Phillip Hammons

Lee Duren
2011 Juniper Ave.
Port St. Joe, FL 32456

2015-2016 Board of Directors

Clay Bell
President / Programs & Forums Committee Chairman
Melwood Springs Water Co.
2000 Blue Ridge Dr.
Blue Ridge, GA 30513
Phone: 706.492.4600 Fax: 706.492.4602

Malone Garrett
First Vice President
Nantze Springs, Inc
156 West Carroll St.
Dothan, AL 36301
Phone: 334.794.4218 Fax: 334.712.2899

Gregory Breeding
Highbridge Springs
3830 High Bridge Road
Wilmore, KY 40390
Phone: 859.858.4407 Fax: 858.858.3205

John Host
Director / Supplier Committee Chariman
Mtn Products
233 Shady Oaks Circle
Lake Mary, FL 32746
Phone: 407.810.0065 Fax: 909.629.7380

Philip Parmer
Parmer Water Company
109 Westside Drive
La Grange, GA 30240
Phone: 706.884.8144 Fax: 706.812.9936

Efrem Pesyna
Director / Technical Committee Chairman
Maine Manufacturing
2295 Northwest Padova St.
Port St. Lucie, FL 34986
Phone: 862.703.6459 Fax: 772.828.2281

Gene Ross
Director / Membership Committee Chairman
Goodpac Plastics
P O Box 16589
Atlanta, GA 30321-0589
Phone: 404.363.8978 Fax: 404.363.8979

Jay Trumbull
Emerald Coast Culligan
315 East 15th Street
Panama City, FL 32405
Phone: 850.763.1721 Fax: 850.872.0972

Karl Strain
Active Past President
Attala, Al 36303
13500 Duck Springs Road
Attalla, AL 35954
Phone: 256.538.5103 Fax: 256.538.5105

Shane Taylor
Active Past President
Highland Mountain
Po Box 5729
Gainesville, GA 30504
Phone: 770.535.0002 Fax: 770.534.0093

Susan Gibson
Executive Director
Jsj Productions, Inc.
14101 Highway 290 West, Bldg. 1600‐B
Austin, TX 78737
Phone: 512.894.4106 Fax: 512.858.0486

Upcoming Events

October 13, 2016
SEBWA Board of Directors Meeting
Comfort Inn & Suites
Blue Ridge, GA

October 13-14, 2016
Blue Ridge, GA

For more information about information included in this eNewsletter or the SEBWA, please contact the SEBWA office at 14101 Highway 290 W. Bldg. 1600-B, Austin, TX, 78737, phone (512) 894-4106, email sebwa@sebwa.org,or go to the website at

The purpose of the Southeastern Bottled Water Association is to provide its members with information to enhance industry knowledge, category growth, and operating efficiencies. The Association should be viewed as a resource in promoting greater levels of awareness for government relations, quality control, technical advancements and public relations. Membership commitment toward improving communication and understanding will ultimately determine the success of the Association.

Join SEBWA in 2016!

SEBWA | 14101 Highway 290 W. Bldg. 1600B | Austin, TX 78737


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